Archive for June, 2018

postheadericon Methods To Creating A Classic 3D Logo

What makes a brand’s logo not good, but great? Marketing strategists and students alike have taken the microscope on deciphering what elements make for a fantastic 3D logo design that will make for both a timeless and classic emblem for years to come.

 

What Makes for an Extraordinary 3D Logo?

If you take a moment to think about the logos that have had the greatest imprint on your mind as an everyday consumer, you might consider Starbucks, Coca-Cola, Amazon and Walt Disney amongst your favorites. These logos are not exceptionally complex, with hard-to-read designs that boggle the mind. They’re often to the point, using the brand name as a part of the logo or creatively outlining a new scripture to make it come to life.

 

The truth of the matter is that it takes a brand and design expert to create the ultimate 3D logodesign that will keep customers coming back for more of your offerings. Part of the work includes a precise look into the typography, symbolism, color usage and research and strategy into the company’s product categories in order to create a lasting vision.

 

Create a Fortified Design Blueprint

 

If you’re a professional 3D logo maker like myself, then you are not an expert on the brand you are working on. You are simply an expert in design. That’s why it is of vital importance that you do your due diligence by asking your client the appropriate questions before you take your work to the sketch pad. Questions such as “What is your wish for this logo’s emulation?”, “What four qualities best represent your brand?”, “Any colors you envision the logo using?” along with the basic questions where you ask the 4 W’s and How about the company’s origins are pivotal to your success as a logo designer.

 

Brainstorm with Your Pen and Paper First

 

Sure, there are many methods available now in the 20th century that allow logo designers to digitalize their every move. However, inspiration comes easiest back to your origins when you lay out a nice sketch pad outdoors, under an apple tree if close to you, and you swiftly move your pen across the page with in sequence with the flow of your thoughts. Once you’ve come up with a dozen or so of designs, feel free to share your top picks to your clients before you make the effort to digitalize them. Describe the feeling you get from the logo, and take back the feedback received as you go forward with the second prototype.